DEPARTMENT FOR REPRODUCTIVE CONTROL

Creative campaign to defend Title X. In order to to highlight the very real threat to women’s health we created a fictitious governmental department.

My role: Art direction and design

↓ Screen that motored all over New York City

↓Assets for video that aired on Hulu around the finale of The Handmaid’s Tale.

↓ The fictitious DRC was given a website and social media presence to shock people into engaging.

↓ Assets were also created for the “reveal” that the DRC was not a real organization, but the attack on Title X was.

↓ Case study video. The campaign was picked up by outlets like Vice, Now This and even InfoWars. And engaged nearly a million people in a 2-week period.