AFRICAN PEOPLE & WILDLIFE

Logo Illustration

Illustration of the logo for African People & Wildlife (APW), a nonprofit organization based in Tanzania. Concept and creative direction by APW.

The logo reflects their tagline, "Finding the Balance for Communities and Nature". The branches that unify the woman and lion not only symbolize the environment, but their flagship "Living Walls" program. The image of a woman represents APW's community partnerships as well as their commitment to women’s empowerment. The male lion signifies their continued dedication to conserving Africa’s big cats and other wildlife.